Turin Italy is not only the birthplace of Baratti & Milano but also where our confections are still made today. This region is still home to many of the Royal House of Savoy homes & history (read our who, how and where blog about the House of Savoy here), the birthplace of Italian cinema, and also a WONDERFUL gem of a city rich with history and culture and a must visit on your next trip to Italy!
So what should you do and where should you go if you were to find yourself in Turin around the Easter season?
I myself have spent many Easters in Italy, but all were in the South, where I was born and raised. Our traditions in the South concentrated largely on the types of foods we ate rather than the more modern traditions of egg hunts and Easter bunnies such is the custom here in the U.S. However, as we find the different Italian dialects that span from North to South, so do Holiday traditions. To find out more about Easter in all of Italy and what to expect, read this article from the magazine More Time to Travel. Spoiler Alert; it mentions Baratti & Milano Easter Eggs! Follow me as we journey together through Turin to see what fun and historical traditions can be found in this magical city at Easter time.
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Who would have thought that something so fragile and small like an egg could have a history that spans thousands upon thousands of years ago....
As soon as Spring starts to bud, Baratti & Milano will break out the hashtag; #breakanegg .....but what does that mean?
Just like the phrase "break a leg" is meant to signify good luck so too does the wonderful egg carry a weight of significance & symbolism.
You wouldn’t think so, but cracking an egg has a LOT of history and symbolism behind it!
Baratti & Milano Easter Egg Flies Beyond Borders 2021 Campaign Press Release (Translated From Original Author)
The historic Easter eggs of the Turin House can be found online and in boutique Italian shops, thanks to a new campaign that allows you to share the precious works of the great Turin pastry shop to friends & family all around the world, even from a distance, in a cylinder containing a jewelry surprise that holds a glimpse of the Belle Époque of Turin.
For the second consecutive year, the world will have to defer the Easter holidays to measures to contain the pandemic. For this reason, Baratti & Milano has thought of a completely new campaign: rooted, as always, in the great tradition of Piedmontese pastry, but capable of overcoming distances and flying over borders.